Welcome to Western

Client:

LA Mas

Year:

2016

Welcome to Western is a public realm project informed by the many different users of Western Ave between Melrose and 3rd St. Over the course of the past year, LA-Más facilitated three public events and listened to many different Western Ave locals to learn about their diverse experiences on the street and how it could be improved. All this feedback informed the design of a variety of physical sidewalk improvements that enhance the pedestrian experience and benefit the small businesses on Western Ave.
Through robust engagement with Western’s diverse constituents, LA-Más heard the following goals for the street: make Western a place that feels safe and welcoming; support local small businesses and enhance vibrancy; and help Western feel more friendly to pedestrians. To learn more, click here to read the Community Snapshot report.
After over six months of permitting and installation, we unveiled the project at a Community Festival in August 2018. The festival featured diverse music and dance performances, arts workshops, community booths, and a scavenger hunt highlighting local businesses. New improvements that can be enjoyed along Western include:
30 furniture pieces and sidewalk painting @ Western/1st*
73 trees planted*
75 colored light poles*
15 sets of aluminum palm leaves on light poles
11 Welcome to Western posters at transit stations
1 bus shelter mural @ Western/Beverly
20 bike racks on parking meters
6 storefronts painted*
30 trash bins
6 utility box murals*
2 new mid-block crossings with flashing signal

Collaborators:

LA Mas, Tortoise Industries, Inc. (Steel Fabrication); Nous Engineering (Structural Engineering); Outfront / JCDecaux Street Furniture (Transit Hub Art); LA Sign Company (Light Pole Painting); Mural Painter LA (Utility Boxes); Laser Bend (Aluminum)

OCC Architecture, Jose Lopez, Jesus Perez, JoJo Crowley, Fumiya Ishii, Ian Abernathy, Beth Abernathy, Dean Abernathy.